By: Dale Tincher
Another consideration for legal directories (and any directories) is that, even if the home page of the directory ranks well in Google and has a good page rank, by the time a law firm’s link is listed...
View ArticleBy: Dale Tincher
The Yellowpages.com directory has been sold by AT&T. Online directories are on the decline due to the Google Places focus on local websites and the fact that people use local websites, mobile...
View ArticleBy: Dale Tincher
I had overlooked this important video by Google’s Matt Cutts in which he clearly points out Google’s philosophy on evaluating directories. This is another nail in the legal directories coffin –...
View ArticleBy: Jeff Howard
For my attorney clients I use advanced Google Analytics filters to provide them with updated stats on how many clients they receive every month. We found lawyers.com and superlawyers.com send clicks....
View ArticleBy: Daniel Sexton
Using your Analytics data is the best way to see if the directory has any value to your firm/client. Each directory will perform differently for every geographic and practice area demographic so...
View ArticleBy: Marc McDermott
Great article Dale. At the end of the day it’s all about ROI. It’s so important to have a quality web analytics person on your staff to analyze the various mediums of inbound traffic. I’m personally...
View ArticleBy: Dale Tincher
Well said, Marc! I couldn’t agree more. As you said, analyzing ROI and Analytics are key. More than once, we have showed clients, via their Analytics data, that they were not getting an ROI from...
View ArticleBy: Dale Tincher
A very spirited discussion was conducted on the LinkedIn Legal Marketing Group in October/November 2012. The last time I looked, 34 people had commented. Only two were pro-Martindale and one of them...
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